Sponsorship · 2026

The most powerful
sponsorship platform in
Zambian sport.

One platform. Four pillars. 12 months of integrated brand presence.

Six categories of exclusive sponsorship. One Founding Partner position remaining.

Why Welee

The numbers that move the room.

2M+
TV viewers at the Gala
ZNBC + Diamond TV broadcast
5,000+
Live fans at the Fest
Lusaka, August 2026
5,000+
Marathon runners
20,000+ spectators trackside
40
Podcast episodes
Video-first across socials
18
Award categories
Fan-voted nationwide
100%
Mobile-money-active
Pure Zambian audience
12
Months of presence
One platform, year-round
6
Sponsor tiers
Bronze to Founding Partner
The Tier Structure

From Bronze to Founding Partner.

Tier pricing is shared on request. Industry-category exclusivity means one brand per category locks competitors out for the term.

Tier

Bronze

Single-pillar visibility

  • Logo on event collateral
  • Single-pillar activation
  • Social shout-outs
Request Pricing
Tier

Silver

Two-pillar entry

  • Two-pillar activation
  • On-broadcast mentions
  • Co-branded social asset
Request Pricing
Tier

Gold

Three-pillar package

  • Three pillars · branded zones
  • On-broadcast lower-thirds
  • Activation village stand
Request Pricing
Tier

Diamond

Full four-pillar

  • All four pillars
  • Broadcast billboard sponsor
  • Marathon water-station branding
Request Pricing
Tier

Premium

Category exclusivity

  • Category exclusivity locked
  • Custom activations
  • Talent + content collab
Request Pricing
1 Position Open
Tier

Enterprise

Founding Partner — title

  • Title rights across all pillars
  • Multi-year right of first refusal
  • Custom content + marathon presenting
Request Pricing
Industry-Category Exclusivity

One brand per category. Lock out competitors.

When you sponsor at Premium tier and above, no competing brand in your category can join Welee for the duration of your term. Open categories rotate as deals close.

Currently Open Categories
Banking
Beverage
Insurance
Telecoms
Retail
Automotive
Energy
FMCG
Tech / Fintech
Real Estate

Categories close on a first-confirmed basis. Talk to us early.

Enterprise · Founding Partner

Become Welee's Founding Partner.

Title rights across all four pillars. Multi-year right of first refusal through 2030. Custom content. Marathon-presenting rights. One brand owns the entire ecosystem.

Become the Founding Partner
1 About you
2 Your brand
3 Where you'd like to play
The more context you share, the more tailored the response.

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